To efficiently manage time, we need to react ahead of time. With proper planning, time management, and strategically reacting to trends, are practices that give us unique competitive advantages. As William Shakespeare once said ‘’Better three hours too early, than one minute too late’’. Through saving time, we save costs and achieve efficiency. Furthermore, the time awareness and resource efficiency maximalization shapes the entire organization’s culture into one of purpose and drive. A line that keeps everything going and on track needs to be ever present in the background, and fundamental. This line is made out of properly set processes, guided by project management principles, directing the utilization of our most precious resources – time and people, for the purposes of achieving sustainability of our business.