By definition the purpose of business is to make money. Money is important because it enables you to sustain your business, support quality living of your employees’, and to give back to your community! In efficient managing the cost cutting is as important as creating a steady income flow. Develop your business model to bring in money from as many points as your operations can handle. Within the business modeling focus also on the optimization of your supply chain and value creation chain to cut out bloat and unnecessary losses. For the purpose of cost cutting and avoiding loss we need to utilize knowledge first and foremost because the whole value creation starts with your informed decisions and the direction these set in-motion.