A cloud-based business management suite that integrates with multiple data sources, including spreadsheets, databases, social media and any existing cloud-based or on-premise software solution. It is suitable for company sizes ranging from small businesses to large enterprises, and is compatible with Windows or Mac platforms, iPad tablets, and also works on mobile devices.
- micro- and macro-level visibility and analysis
- from cash balances and top-selling product lines to forecasted revenue by region
- marketing return on investment (ROI) by channel
- very intuitive
- suitable for use to managers with no analytics or business intelligence background
- clunky user interface (UI) and esoteric commands
- long learning curve
- especially for new analysts/users.