All the ways to spread your content amount to your channels. There are many available online, and all of them are quite affordable ways to distribute content. From own website, social media, industry portals, association sites, email, search… Each channel has its own formats of content which it supports and is most suitable for and each channel has its own audience. Often the different channels touch your target customer through different stages of his/her customer journey. It is useful to track and manage all of the channels in an organized and efficient way.

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