Description
One of the most powerful and scalable analytics tools. It helps website and webstore owners to collect, analyse and visualise traffic and users’ behaviour on their websites. It also helps with measuring and tracking of online marketing campaigns, landing page quality and conversions.
Key features:
- traffic reporting
- conversion tracking
- keyword refferals
- third party refferals
- audience report
- flow visualization
- custom dashboards
- custom reports
Pros:
- Free to use,
- easy to install on the websites,
- compatible with all devices and browsers,
- possible to integrate data from other sources,
- very customizable,
- integration with other services (like AdWords for advertising)
Cons
- Training is almost necessary,
- Google account is required.
