In order to know what works and what doesn’t we need analytics. The marketing analytics tell us what is the return on the marketing investment, the conversion rate, the cost per conversion, the reach and much more. All of them essential in order to direct the money into the best returns and growing sales revenue. The web analytics on the other hand track out website traffic, unique visits, bounce rate, on site customer behavior, shopping cart abandonment. With email marketing analytics and social media analytics we then get the complete comprehensive insight into all of our marketing performance, both business wise and functionality wise.