Description
A marketing automation platform and an email marketing service that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
Key features:
- Build mail lists
- Image & file hosting
- Social media plugins
- Automation workflows
- Download PDF newsletters
- Email analytics
- Multiple user accounts
- Drag & drop interface
Pros:
- most popular system for email marketing and automation,
- offers database compatibility, design, scheduling and analytics
Cons:
- Customer support is very limited;
- if you want quick service via live chat, you have to be a paid subscriber.
