Description
The most detailed analytics tool. Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.
Key features:
- It captures everything that happens on your website. Every click!
Pros:
- User interface is simple and easy to use;
- Automatically tracks all user behavior, so very little setup out of the box;
- Integrates seamlessly with Optimizely, meaning all tests are automatically tracked and accessible in report generation
Cons:
- Report generation can be confusing.
- Often times very simple data lookups aren’t built the way you would expect.
